Ethereal Ginseng Water
Brand Identity
Instructor:
Dirk Kammerzell
School of Visual Arts, 2023
Ethereal Ginseng Water is an original brand and product that introduces Chinese wellness philosophy through bottled water infused with ginseng. Drawing from the traditions of Chinese nurturing culture, the brand emphasizes natural health and balance. The visual identity—including the logo and packaging—features my original Chinese watercolor artwork, creating a refined and culturally rooted aesthetic.