Fayda Bakery
Brand Identity
Instructor: Joseph Han
School of Visual Arts, 2024
For this project, I’m rebranding the tone of Fay Da, a Chinese bakery located in New York’s East Village. My design direction draws inspiration from the red and green color palette commonly seen in 20th-century Chinese commerce. By combining these nostalgic tones with modern design elements, I aim to create a fresh visual identity that feels contemporary yet deeply rooted in tradition.